Hello, I’m Shaley
A UX Writer and content designer
I Execute High-Quality Experiences Across Multiple Channels
Having successfully partnered on many cross-functional team projects, I know how important it is to be able to build consensus, then lead changes to the finish line. Often, that means working independently in an ambiguous fast-paced environment, where thoughtful collaborations and interpersonal communications are key to keeping things moving forward.
In my UX writing projects, I’m always focused on…
Inclusive Collaboration
Working with product designers, product managers, researchers, engineers, customers, and leadership to build consensus about what really matters
Content Strategy
Auditing content for current state, strengths, weaknesses, gaps, inconsistencies, and opportunities
User Experience
Advocating for a user flow and user-interface elements that are meaningful and relevant to reduce friction and increase adoption
Measuring
Using data, user research, and performance metrics to make iterative, continuous improvements
Helping and Guiding Users
Using contextual microcopy (headings, labels, field names, hints/help content, error messages, etc.) to naturally move users through content and processes
Consistency
Defining frameworks for product and feature names, writing styles, voice, tone, typography, and governance workflows, then training others to use them
Make Your Content a Priority
I certainly will
I wrote all content in these examples. I also conducted UX research for and designed many of them. My diverse website and software-as-a-service (SaaS) background with strong UX research and design skills make me a better choice to help you achieve your goals.